Lauren Leung Cramer

is a graphic designer and artist. She lives in LA, where she finds inspiration in both its natural and built architectures. She often designs brand identities, websites, and books for artists, architects, and creative spaces. A guiding study in her work is the function of simplicity to bring focus to craft and detail.

lleungc29@gmail.com
@bespokeshape

1/8

2/8

3/8

4/8

5/8

6/8

7/8

8/8

Sleepwa[l]king
2021
Identity

Concept of the Year is NY-based design studio YummyColours’ response to traditional annual color forecasts. It manifests as a body of work from 70+ global collaborators presented as both a publication and a digital exhibition.

The 2022 concept Sleepwa(l)king’s brand identity features a dream-like wordmark that transforms into 6 distinct tokens representing the categories of work. Additionally, an evergreen logo system for Concept of the Year utilizes a dynamic, animated logomark.

Designed at YummyColours. Art Direction: Denize Maaløe, Diego Marini.