LAUREN LEUNG CRAMER

(she/her) is a multidisciplinary designer based in Los Angeles. She is passionate about book design and creative coding.  

LAUREN LEUNG CRAMER

(she/her) is a multidisciplinary designer based in Los Angeles. She is passionate about book design and creative coding.


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Dewet (2021)
    packaging design 

   

In an efffort to invent a new, high-end candy brand, I looked to the colorful street cuisine of Hong Kong and came up with Dewet: hard candy pastilles inspired by the flavors of Hong Kong beverages. I designed and rendered candy pieces of the two flavors, Ginger Lemon Cola and HK Milk Tea, whose shapes allude to the Bauhinia, the country's national flower, seen on the Hong Kong flag. Additionally, packaging was designed for the individual pastilles, single-flavor boxes, and a flagship gift box, all of which feature patterns inspired by retro HK mosaic tiles.








Color, logotype, and candy shape studies for Dewet.

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