Angel City Lumber reconnects Angelenos with nature by turning fallen local trees into usable wood products. The task was a brand identity that could expand to the needs of ACL’s complex and varied business model while capturing the soul of Los Angeles’ vibrant landscape and community. Its website showcases its inimitable practice through playful grids and a punk navigation.

Vine Projects is an inventive architecture studio based in the Bay Area. Their visual identity represents the practice’s blend of discipline, vision, and elegance with a clean, flared typeface, a confident burst of blue, and a starburst chop that together signal classic, with a twist. With a full, branded stationary set engraved on Gmund Vergé paper, quality and attention to detail are at the forefront.

Designed at Still Room Studio. Art Direction: Jessica Fleischmann. Development: Jack Staffen.

Identity and website design for artist Lauren Lee McCarthy’s installation artwork, Saliva. The interactive experience questions corporate and government ownership of our DNA conducted via saliva sampling.Exhibited at the Mandeville Art Gallery in San Diego, CA.

Identity and website design for architect Katy Barkan’s award-winning Los Angeles-based office. Featuring a color-coded project grid and an appendix organized by practice type, the site offers multiple modalities to interact with the work. Organized yet playful, curious yet restrained, and of course, structurally sound.

Designed at Still Room Studio. Art Direction: Jessica Fleischmann. Development: Lauren Leung Cramer.

Distributed to all incoming freshman of the UCLA School of the Arts & Architecure at orientation, this zine, in its inaugural issue, serves as an almanac to welcome new students to the school’s unassuming-yet-bountiful. Featuring a dust jacket that unfolds into a poster one on side and an event calendar on the other.

5.5 × 8.5 in. 20 pages. Edition of 500.

Concept of the Year is NY-based design studio YummyColours’ response to traditional annual color forecasts. It manifests as a body of work from 70+ global collaborators presented as both a publication and a digital exhibition.

The 2022 concept Sleepwa(l)king’s brand identity features a dream-like wordmark that transforms into 6 distinct tokens representing the categories of work. Additionally, an evergreen logo system for Concept of the Year utilizes a dynamic, animated logomark. 

Designed at YummyColours. Art Direction: Denize Maaløe, Diego Marini.

An approachable, thoughtful identity to accommodate Chet Architecture’s growing practice. The expansion to a website, which serves as a digital portfolio for Chet’s work, features friendly hues reminiscent of the northeast Los Angeles neighborhood where the office and many of their clients are located. A free-flowing project grid is reminiscent of Chet’s distinct, playful design language.

A refresh of the distinguished SF gallery’s website through the lens of its existing brand system. The website incorporates clean rule lines, expansive layouts to highlight the artwork, and a meticulously structured navigation to accommodate the gallery’s extensive collection. Clarity and ease of access to information drives the project’s philosophy. 

Designed at Still Room Studio. Art Direction: Jessica Fleischmann. Development: Kyle Morrison.

Identity, website, and promotional collateral for CBRE’s newest development, Arium: a next generation office space at the heart of West LA. The two-building, cross-crossing structure promotes collaboration and connection. The brand identity features a sleek, minimal logo and color palette that mirrors the versatility and forward-thinking design of the space. 

Designed at Shimahara Visual. Art Direction: Mark Villanueva. Designers: Lauren Leung Cramer, Nancy Wu.